Testimonial : Psychologica
Our services are based on using psychology in business, so it can be quite hard to quickly convey what we do. We wanted to find a way of getting the advantages across without getting bogged down in too much technical detail and a video is a great way of doing this.
Pixelwave Creative provided some background thinking and advice before we started working on video content – in terms of what we were trying to do and why, and also some of the potential pitfalls which needed consideration.
The guys at Pixelwave Creative are very responsive and flexible, and open to feedback, so the process of liaison was very much two-way, which is how I like to work.
The aim of our video was to portray professional credibility but also keep sight of the individual relationships we build with our clients. I wanted viewers to feel that I was ‘talking straight to them’. The majority of the filming was ‘to camera’ in a studio situation but Pixelwave Creative also came out to a workshop and filmed some live facilitation, capturing participant viewpoints and feedback. That has helped show how our work is actually applied in the real world – and also provided some real ‘live’ testimonials, which can sometimes look a bit staged.
We were very pleased with the final end products. The editing part adds a whole other dimension and Pixelwave has managed to maintain interest and a sense of both excitement and credibility throughout! We have other videos planned and would certainly use Pixelwave again. I think we got ‘a lot of bang for our buck’!
Dr Phil Bardzil, Managing Director, Psychologica