Background
Peptest is an innovative non-invasive test for diagnosing reflux disease. Developed by medical technology company RD Biomed, the reflux home testing kit is available to buy on the Peptest.co.uk website or via Amazon.
Customers collect their own saliva samples using the products provided before returning them to RD Biomed for analysis at its laboratory in Castle Hill Hospital in Hull.
RD Biomed wanted to produce a video that it could share on its website, Amazon and social media channels to demonstrate how easy it is to use the Peptest kit at home.
How we worked with the Peptest team:
After a previously successful project with RD Biomed and the Peptest team – where we produced a video explainer guide for its international medical professional audience – we were chosen to produce this step-by-step how-to video to using Peptest at home.
Rather than an office or the RD Biomed Labs, we decided to film all the action in a residential home setting. We agreed this would be the best way to guide customers through the typical journey of taking the test.
We took along our portable lighting equipment to ensure we could create the best coverage for capturing footage in a kitchen-diner setting.
In our first filming encounter with the RD Biomed, we coached its team member Jeanine to present confidently on camera. So, it was a pleasure to film Jeanine once again and see how she had become more relaxed and confident behind the camera.
In the post-production process, we enhanced our video footage with additional captions and animated graphics to explain clearly when customers should collect samples, how they should store them and how to return them to the Peptest labs for testing.
The feedback:
Harvey Dettmar, managing director at RD Biomed, said: “This is a fantastic visual how-to guide that we can share with potential customers to show them how to collect samples effectively. It is crucial to ensure that samples are collected correctly to guarantee an accurate diagnosis. The team at Pixelwave Creative were incredibly professional, made the filming a really enjoyable experience and brought our collection process to life with their instructional video ideas and insights.”
