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Case Study : VanShades

Background

VanShades, a small family business producing innovative, customisable products for the VW Campervan market, commissioned Pixelwave Creative to help showcase its existing new product range. The company wanted to demonstrate to VW enthusiasts how its new Window Pod system is an easy to install, ready-made blind and frame system which offers stylish privacy and is a fantastic alternative to curtains.
VanShades needed to communicate its new Window Pod system in a visually appealing way while the main product was still at concept stage. The promotional video would be used for:

  • Helping to raise awareness of and attract investors to a KickStarter fundraising campaign.
  • Promoting the new Window Pod system on social media channels and the company website

VanShades wanted to demonstrate the quality of the product, the easy install, variety of designs and materials, its blackout and thermal qualities and benefits over curtains.

 

How we worked with VanShades

Following a pre-production meeting getting to know the company, product and its target market, we researched successful crowdfunding videos and sourced suitable film locations.
The first part of our shoot involved Peter, director at VanShades, delivering script to camera using a teleprompter to convey the company message.
In the second part, we filmed a VW with a Window Pod system prototype installed, focussing on the system’s benefits and qualities.
We captured additional complementary footage using aerial/drone filming technology for overhead driving shots and external coverage, as well as camera stabilisation equipment for in-vehicle driving shots.
As it was challenging to present the vast selection of materials and colours the VanShades range offers, we also produced a number of motion graphic elements to display a large number of items within the short timeframe.

 

The feedback:

“After an initial consultation, Pixelwave Creative formulated a plan that met our needs and our budget. As a new company cashflow is everything and it was reassuring to know that there were no hidden costs. VanShades would highly recommend the services of Pixelwave Creative.”
“JP is a very personable chap who listens to a client’s brief carefully and really pushes you to deliver the best you can be in a considerate and enjoyable way. Really miss working with him and we’re already looking forward to our next project together.”

 

Peter Staniforth, Director at VanShades